The ghost marketer behind some of your favorite cultural campaigns.

My journey in marketing began fresh out of college in 2017, when I landed my first role at BET Networks. With a Bachelor of Science in Mass Communications from Lincoln University—focused on strategic communications—I was eager to dive into the world of media and culture. At BET, I had the opportunity to manage over 30 campaigns across paid, owned, and earned media, including digital, social, experiential, and out-of-home activations in promotion of shows like the BET Awards, the BET Hip Hop Awards, Tyler Perry's Sistas and The Oval, Twenties, Boomerang, American Soul, amongst others. It was there I built a strong foundation, becoming well-versed in navigating the entire media ecosystem.

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Driven by a desire to deepen my expertise, I earned my Master of Science in Media Management from The New School in 2022, which sharpened my strategic thinking and leadership skills.

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Since then, I’ve led marketing for some incredible brands. At Paramount+, I directed integrated campaigns for The Chi, Fellow Travelers, and Dexter: Original Sin driving record-breaking subscriber growth and orchestrating fan experiences that brought communities together.

 

More recently, at Wondery—an Amazon subsidiary—I’ve focused on creator-led, social-first campaigns for flagship video-podcast titles like Baby, This is Keke Palmer, We Playin' Spades, and Nick Cannon @ Night boosting audience growth and cultural relevance across YouTube, TikTok, Instagram, and major podcast platforms.

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Throughout my career, I’ve managed diverse marketing touchpoints—including media buying, paid social, digital, CRM, OOH, and live activations—across TV, streaming, and podcasting. This has given me a holistic view of how these interconnected media ecosystems come together to tell powerful stories.

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What motivates me most is the power of marketing to create authentic cultural moments that resonate and build lasting connections. That passion continues to guide my work every day.